The UN Conference on Climate Change in Copenhagen made a new term “low carbon” more widely known to people. According to the latest findings, the global emission of carbon-dioxide has increased to  twice the absorbtion capacity of the earth. At present, the amount of carbon-dioxide in the atmosphere has reached 390ppm, a record high in the past 4 million years. People witness the detrimental results that the accelerating greenhouse effect is bringing to the environment, by the loss of 125 billion tonnes of ice alone in Greenland and the South Pole, and a rise in sea level of 10cm-20cm in the 20th Century.

As a result of increasing environmental pollution, all countries are forced to tackle the subsequent ecological contamination by investing a huge amount of resources. This has become one of the top priorities on the government’s agenda.

To China, a vigorous development of a low-carbon economy is not only its commitment to coping with global climate change and international responsibility, but also an inevitable choice in transforming the economic development model and achieving a sustainable development target. The Chinese government has claimed that “to compare with 2005, the country will cut down its carbon-dioxide emission per GDP by 40%-45% by 2020. It will set coping with climate change as a major strategy in the country’s economic and social development.” Meanwhile, some key energy-saving projects, such as the usage of energy-saving products, saving and exploring substitutes for crude oil, integrated generation of thermo-power, and utilization of wasted heat, shall play an important role in the country’s energy-saving campaign.

In 2010, “low carbon” has become a key word in all industries, yet the “green GDP” will be a new guidance for China’s economic development. Amid the real estates industry, Wanke has taken its initiative in developing “low carbon” engineering by building its energy-saving and green construction base. While in the auto industry, the prevailing “rules of the game” is to engineer low-carbon emission vehicles, and in the city illumination field, which accounts for 12-14% of the country’s annual power consumption, it is also committed to energy saving and emission reduction.

A survey report of the Assessment Committee of Energy Cost-effectiveness under the China Energy Council shows that up to 2015, the country’s overall power consumption in the lightbox field will increase by 10 times on 2006 figures, totaling 67.9 billion kwh, implying a demand for 24 million tonnes of standard coal, constituting a tough goal in energy saving and carbon reduction for the lightbox industry.

From its founding in 2006, RAYS has committed itself to sharing the responsibility of energy saving and emission reduction in the lightbox industry. In the light of the rigid challenges in environment and energy to the human being, RAYS has spared no effort in making contributions to environmental protection. By adopting its specially developed light reflective technology, RAYS has upgraded the light-energy conversion from 30% to 80% for conventional lightboxes. This has helped lower the energy consumption of a lightbox by 50%-70% and cut down the annual energy cost by half, without sacrificing even brightness and true color.

RAYS’ vision is to bring about considerable benefits both in the economy and the environment by means of “green illumination”, and promote a rapid development of the energy-saving lightbox industry.